Don’t get your hopes up. This has nothing to do with Lemonade. We just love that song so much.
But now that we have your attention, let’s get in formation. (Okay, last one!)
The countdown (#four #sorry #iaintsorry) to wedded bliss is no longer months, but weeks. WEEKS. Are you pumped? Are you???
Our days have become a blur of seating charts and glitter and cha cha real smooth. So let’s talk about something silly. Let’s talk about wedding invitations.
Wedding invitations are beautiful. You’ve got felted. You’ve got pearlescent. You’ve got foil-pressed. You can get them with the lace, with the confetti, with the gemstones. You can get a custom butterfly to flutter out and kiss you on the nose.
I’m the type of person who browses ModCloth on the reg, so you know I like things real cute. But when we looked at the cost of sending invitations in the mail, the postage alone was enough to sour us on the whole thing. And that didn’t even factor in the gemstones!
The thing is, David Tutera tells me any other way is flippin’ gauche. But I like being able to afford my sweet potato corn chips from Trader Joe’s. I like having that Showtime upgrade on my huluplus. I like my savings balance. There has to be another way, David! There just has to be!
So Jack and I thought about it. What is so special about that piece of paper you hold in your hand? Why is it so important? What we concluded was that it feels personal. It’s a way to honor our guests, and to mark the occasion as something important. So can we still do all these things without sending a paper invitation in the mail? Our conclusion: You bet your Chinese apples we can.
Question: What is more personal than a handcrafted card with a custom amber and patchouli scent profile? Answer: OUR FACES. In lieu of the traditional snail mail, Jack and I thought it would be even more special to record a video of the two of us inviting our guests to the wedding ourselves. Isn’t that so us? It’s a little quirky, hyper sustainable, and just hippie dippie enough for you to think “Wow. Their progressive agenda has gone cinematic.” Perfect, right? So we enlisted our super talented pal AJ, and filmed a short piece that we are so, so proud of. We think it captures everything we are even more than words on a page, even if they are in a fancy script.
We could have gone in a lot of different directions with this video, but what we settled on was a film trailer-esque little deal. Think light, think frothy, think (500) Days of Summer, only without the looming feeling of disaster. #noprenup
Actually, why am I still writing anything? Just watch for yourself:
To send this video to our guests, we actually attached it to a private Google Survey to let them RSVP all in one place, and each response was automatically collected for us in a tidy spreadsheet. Easy, free-sy, beautiful. #thanksgoogle
This video was a way for us to set the tone for our wedding. It was a way for far-off friends and family to get a little sampling of us as a couple before the big day. It will remain a wonderful memory that we can look back on, frozen in time, with our ageless good-looks preserved for posterity. We couldn’t do that with a piece of paper. So we didn’t-- and we regret nothing. It’s amazing what you can do when you get creative with frugal parameters. More than that, we wanted to usher you into an era of love in the digital age. A place where expensive traditions don’t dominate wedding culture. A place where true love doesn’t need to be wrapped in lace. That’s the space we occupy and there’s plenty of room for you. Join us.
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Annie & Jack
Love. Marriage. Teamwork. Art. Offsetting the patriarchal footprint. These are some of the things we're thinking about.